Web search leader Yahoo Inc. is among the 400 largest companies by market cap, largely overlooked for its minor ties to cryptocurrency.
Retail services: Yahoo Finance offered cryptocurrency trading on its iOS app beginning in August 2018, with support for BTC, ETH, LTC, and DOGE. However, the status of this feature is unclear: the function was introduced in partnership with TradeIt, which has been acquired by TradingView.
Media: Yahoo Finance also has a news section devoted to crypto; it republishes articles from the popular cryptocurrency news site, Coindesk.
Anti-crypto activities: Though Yahoo never explicitly banned cryptocurrency ads when other big tech companies did so in 2018, its stance is essentially identical to those companies. Yahoo is owned by Verizon Media Group (formerly Oath), which bans ads on specific coins and ICOs.
Executive sentiment: Yahoo Founders have made favorable statements toward cryptocurrency. Co-founder Jerry Yang stated in 2018 that he is a "a believer in how digital currency can play a role in our society," but noted that it "is not quite there yet." Yang is no longer involved in Yahoo.
Investment: Though Yahoo has not invested in cryptocurrency, Yang’s AME Cloud Ventures invested in several crypto firms including Blockstream, BlockCypher, and Ripple. Though this is a tangential connection, it might be a step toward Yahoo investing in blockchain in the future.
Enterprise: Yahoo does not appear to have any enterprise chain efforts.
Summary: Yahoo has minimal interest in cryptocurrency, and its past support for retail investors has been forgotten. However, its finance pages help bring crypto to the attention of mainstream readers.
