BAT Ranked #117 in Market Cap by Coingecko keeps chugging along as the Brave Browser Team slowly improves Permissioned Ad Placement Targeting to Consumers through their BRAVE Browser, oh so slowly.
That 'slow' pace, now endemic to Brave, has manifested itself for whatever reason as a 'complacent norm' which has enveloped the Brave BAT Dev team, effectively slowing their ability to improve Brave BAT synergistic capabilities, where the root cause of that 'lack of fast innovation' motivation is because the Brave BAT combo really has no competition and therefore no real market, which is always needed to create a market driven by fast innovation.
This non-competitive crypto paid for ad placement market segment also means MS, G and Apple Browser Dev and Marketing Teams have been totally M-I-A in their support of crypto paid for ad placement in their Browsers,
Maybe what is needed is an upstart crypto project in the space to challenge the BAT Brave combo and create a second buy alternative for the VPs of Marketing out there doing Web Marketing, non?
No doubt there is a fledgling market developing if one believes 'transparent' list of advertisers per Brave's country count
Today, Browser Vendor Brave is delivering useful end user educational value via their Brave Search AI generated Summary Advice showing up 'top of first fold', user useful (but maybe not entirely source trusted) results which are multi sourced and, for now, offer a more advanced summarizer service to the browser end user than other Browser offers from Google and Apple or Firefox and, Firefox's option of plug-in hardened versions of Firefox (despite what Chris Murphy's well researched Brave BAT rant exposes in the link below which also plugs 'hardened Firefox).
Right now, I see the Brave Browser Permissioned Advertising and supporting Development Team better AI positioned than their competition as a result of Brave's refined permissioned ad buy and place model powered with BAT spends by the VP of Marketing in firms right across the world and,
the fact Brave now has their own Search engine working with AI
gives Brave in theory, in the near future (not sustainable) an ability to place Ads more accurately targeted, which are paid for (with BAT crypto) permissioned(white listed in your browser) ads which accurately and efficiently could with the AI more accurately pinpoint the target ideal user segment for the Ad placement, in what is a Brave curated and likely Brave over-analysed Brave Browser User base of active Brave BAT users.
Let's be clear Brave is by no means perfect,
If the reader wants a serious critique on Brave and BAT, just watch Chris Murphy video circa March 2023 to find out that Brave still has much work to do to improve their Browser and BAT offers,as Brave Browser is now coming under pressure from Brave Founder Brendan Eich's Alma mater, Mozilla Firefox, which is now according to Chris Murphy delivering a better Browser experience in what is a largely a plug-in souped-up 'hardened' version of Firefox.
Now Brave's early AI powered lead via their AI Summarizer in Brave Search plus their 'even earlier deserved', although not perfect lead in the crypto Permissioned Advert Placement Market space is for me,
an early market signal that the AI powered Advert market is going to heat up as a battle between Brave, Google and MS Edge and Apple Safari Browser 'PnL' Teams in the next year, provided the Big Three Browser plays finally get around to supporting/accepting crypto for ad placed for commercial customers in end user browser eye ball space.
Also Brave's ability to convert their ERC20 bidirectionally on Ethereum and Solana Blockchains is real and functioning well, a smart crypto investor might assume that some of the VPs of Marketing slinging consumer gadgets and cars might be smart enough to assume there are more Ad $$ lurking in fast Growing Crypto Market Cap ERC20 Tokens and Coins, if Marketing VPs care to speculate with part of their budget on BAT?
Would those smart investors be right?
YUP, they would be right.
Call to all innovative VPs of Web Marketing:
BAT paid Permissioned Advertising works well on the brave Browser
In the coming months we can then expect to see the smarter 'early innovator' consumer products companies have their Marketing VPs start placing US $$ in US $ Stablecoins (DAI is a really good choice in my books),
so those VP of Marketing types can optionally start buying BAT to partly expand their limited (market is down) budgets so as to nicely and optionally fuel tactical ad hoc $$ boosts of their existing Web placed Advertising.
How Might they do this with the least friction and most speed?
Imo buying BAT to place ads in front of the 66 Million Brave Browser Users is the way to go,
meaning in the next big shopping season in front of us now, there is likely to be a measurable greater percentage spend on Ad placement with BAT for those selling to the Geeky BAT collecting 66 Million Brave Users,
with a greater number companies following suit maybe a year or two later.
Brave and Eich if they are smart will advertise such gains in Ad Revenue asap and, that will pop the price of Brave upward. So far though the BAT site looks anemic https://basicattentiontoken.org/blog/
And a Search for Brave in the News with their own Brave Search Engine using Brave Browser
"Brave BAT Token"
Gives us a 3rd party robotically generated first fold top of line SEO return from Changelly
https://changelly.com/blog/basic-attention-token-bat-price-prediction/
So are these Brave guys asleep at the switch and just too geekie to survive? Hmmm one wonders
When I look at the 2nd line item, it gives me deep state chills
https://brave.com/web3/set-up-crypto-wallet/
So despite Brave Management's myopic condition,
their AI early mastery means I expect their lone wolf position in the crypto paid permissioned advertising to benefit fron natural marketing forces (innovative VP Marketing common sense) to propell BAT a little higher in price over the next 3 to 4 months of consumer goods buying madness, beyond the pure speculative and programmed pressures currently driving the overall market cap of the cryptosphere, partly powered by the raging #fiat fire of money expansion and #BIS #CBDC buffoonry.
How high might BAT go?
Hmm maybe 2X to 3X higher? Could be, you the judge.
What I do know is, back in March on the 17th, 2020, Brave BAT had cratered to 11 cents due to a speculative sell off, and then rebounded to reach 35 cents in August of that year so in just 5 months had tripled, a 3X increase imo was largely due to I think Brave publicized ad placement success at the time, an upward market cap price move which was totally orthogonal to most all the BTC coat tail market moves by other alt coins with a similar market cap valuation on March 17th 2020.
Imo BAT had truly "Gone their own way" (and up and down in Market Cap a few times coat tailing the cryptosphere hype of the day). BAT really went its own way as reported in June of 2020 by moi,
yet today, Brave and BAT are three years plus later only now just poised/urged to take the next few improvement steps to boost the attractiveness of their Brave with BAT crypto Ad placement offers to the smart innovative VPs of Marketing pushing their toys and wares to the BAT earning geek squad, and of course improving their in browser Brave wallet capabilities( which are currently sorely lacking- see end of post for my PS advice to Brave ;/ ) to functionally grab extra those VP of Marketing discretionary Ad Budget $$. and boost actual active daily user count (now claimed to be 11 Million users)
Given the recent crypto market mini upward surge the past week, it's good timing for Brave to finally take action and do the right thing with a decent in Browser wallet fix (see my PS below),
as given the current past 10 day cryptosphere overall market cap trend upward,
I sense we as crypto investors are finally sliding out of the crypto market 'trough of disenchantment' and into a solid understanding of why crypto can do for us coupled with even more speculative pressures to find quick money in the face of higher interest rate charges and higher consumer prices caused by engineered #cronycapitalist fake shortages all the way around.
Given Brave's last year of lack of real innovation, I can also honestly say "shame on Brave and Eich for dragging their collective feet on fixing their Brave Browser wallet offer to store BAT " and
also "shame on all you cryptosphere investor HODLRs in general for bailing out/selling off their BAT too early after the twin spikes of 2021 and 2022Publish0x included
Now that the crypto market is finally recovering its Market Cap and, I think on its way to US $ 1.5 Trillion by end of year, especially in the face of FIAT and CBDC massive failures we can expect,
the Brave BAT token, being ERC20 (Ethereum Std) based, which now has more inter-chain gateway conversion options and access to more liquidity,
means BAT can be acquired with many more different types of ERC20 crypto, with low cost fee conversion to BAT on the Solana Blockchain effectively giving VPs of Marketing many crypto upside investment options to grow their Marketing Budget before thy make the BAT spend.
This means for the Marketing VP,
there is less risk and more upside opportunities in crypto now as we head onward and upward,
to measurably expand the size of their Marketing Budget in the short and medium term, with smart ERC20 token buys,
where some of that budget can be converted from US Stablecoins and tokens on the rise to pay for more targeted advertising in the Brave Browser than before,
while other win falls from crypto ERC20 buys can be returned to US$ Stablecoins and back to Fiat when needed for traditional Ad spend.
Innovating Marketing Spend the Brave Browser
So imo the innovative VP of Marketing Ad Spend opportunities focused on selling to geeks and techie wants of widgets and gadgets and cars makes BAT the best short term upside investment of VP Marketing bucks,
where I expect the BAT price to rise,
powered by the smart Corporate Marketing Budget $$ converted to BAT to target permissioned Advertising during Black Friday and Xmas shopping seasons coming our way right now.
Now, while Brave's claim of 66 Million active users is likely more or less accurate,
the big question is, how many Brave Browser users actually have their wallet turned and,
how many Brave users understand how to set up their permissioned 'white list' of advertisers?
Maybe 1/4 or approx 16.5 Million well paid geeks and techies will be actively watching ads and earning BAT?
Imo, given the rapid uptake of Brave in Silicon Valley, Brave is largely the browser of choice for techies and geeks and,
we all know such types love buying gadgets and software, and cars and holidays,
so there Mr. VP of Marketing,
you have the US potential ad market geek consumer listed for you right there at Brave,
where about 6 Million of them in the US are daily watching Brave Ads looking for techie/geekie/car/truck/bike deals while earning some of the BAT you spend.
Brave's early crypto lead on permissioned Ad placement also means other AI Advert Browser Dev and Marketing teams from G MS and Apple will be in chase Brave's early market lead for quite awhile given their current lethargic attirutde toward crypto and,
will thus the Big 3 will need to ramp up their Browser's use of AI/ML mining their huge Datalakes on Consumer Buying Behavior, so as to provide better Targeted permissioned Adverts in their own Browser to consumers vs. Brave..
But wait a minute, this also means G, MS and Apple Browser PNL (Profit 'n Loss) Ad Teams in order to make their AI Targeted Ad Placement offer as attractive as Brave will need to support payment in crypto as well
Because of crypto's higher velocity and 24*7*365 availability with no daily transfer limits to pay for advertising and lower cost of money transfer fees which make big FIAT spends all but obsolete in the Marketing sector.
Plus there are VP of Marketing $$ Budget Expansion opportunities, which don't necessarily require C-Suite approvals, if the ERC20 alt token portfolio buy is properly de-risked before converting a percentage of the Marketing budget to US $Stablecoins and to BAT to give that web marketing campaign for tech gadgets and cars a little boost via the Brave Browser User market segment of techies and geeks.
The Boutique Truck Market Brave Ad Placement Opportunity?
News flash too, this week the UAW in the US expanded their striking to include all Big Three US automakers, in a down market for cars and trucks no less.
Tres dumb or tres smart?
You be the judge in the comments below.
That said, this UAW strike might be a great opp for non-union US small Truck marks like Adventure Trucks or and their VPs of Marketing to promote their boutique truck offers to Brave users, non?
Maybe accepting ERC20 crypto as payment say in ETH for their geekie looking truck could also help Rivian Sales? Let me know what you think about that in the comments below.
To Demo the Brave Browser AI Assisted Search Engine Summarizer
I typed in this string and Voila,
"Rvian Competitors"
(Even spelled it wrong but, Brave AI powered Search Summarizer still got it mostly right although for some reason did not look at 'car and driver' or 'motor trend')
I now know who Rivian's competitors are, plus,
I subsequently know where to look for all the competing VP's of Marketing, who should be a target for Brave Advertising Sell in, this fall, ;)
"Rivian is a company that develops and produces electric vehicles that charge with sunlight.2 Its top competitors include Lightyear, Nxu, Sono Motors, Tesla, Zoox, Lucid Motors, and Jiangling Motors Group.0 Legacy automakers like Ford, General Motors, and Volkswagen plan to convert their product lines to all-electric in the coming years.3 The 2022 Rivian R1T leads the charge of promised electric trucks that range from chimeras such as the Tesla Cybertruck to electric iterations of the Ram 1500 and Chevy Silverado. The only competitor in sight is the forthcoming GMC Hummer EV, with its three-motor setup making 1,000 hp but costing more than $100,000. Other electric competitors are SUVs without open beds, such as the Audi E-Tron and Tesla Model X that rival the Rivian R1S five- or seven-seat SUV."
So there MS, G and Apple, time to get off your duffs and get going!
Missing the Crypto Ad payment Band Wagon in Brave Browser?
Giddy up MS, G and Apple Browser Advert Teams you need to get on the crypto payment wagon fast,
as Brave is not perfect by any stretch and they need the competition to stay motivated to innovate.
That said, you three big browser gorillas have been weighed and measured on the permissioned crypto Ad space (by moi) and its now safe to say,
you Big Three Browser Behemoths have been found wanting,
making Brave look so much better when it comes to crypto placed permissioned Ads,
despite Eric Murphy's accurately determined and voiced flaws of Brave and BAT in the video link above.
Brave Browser, the Current Crypto Paid Ad Placement in Browsers Champ with #BAT.
For how long?
Time will tell, for now Brave and BAT are really the only direct Permissioned Ad to Browser play at the moment.
Anyway, kudos to Brave for holding the fort in the crypto powered Ad space and,
thus for me BAT is a strong buy and least for the next six months,
as is most of the ERC20 cryptosphere in general, which can now be converted to BAT when needed to place adds into the 66 Million Brave Browser user strong, easily accessible and addressable market base for geekie/techie stuff which is likely 50% or 33 Million Brave Users the USA, with 6 Million of them watching permissioned ads and earning BAT, non?
Finally are Robots really collecting BAT? One wonders how many and where.
Be safe and invest wisely, (do your own BAT homework) !
And remember Permissioned ads are EU law as of March 31st 2022 so BAT should get some upside push from Ad buys in Europe
To see all of the Brave Ad Placements geographically by Country go
Ok investors and readers alike, you've been BATted about!
Have a great Halloween Season, ;)
TK over and out
PS- Mr. Eich and Brave developers- WTF ;)
Please fix the Brave Wallet so it can auto inhale BAT earned by default through the Brave browser when users are clicking and thoroughly click through watching ads, duh,
and please get rid of the KYC shite with the current external wallet setup, you are infringing on my privacy!!!
