While everyone is watching Bitcoin, Litecoin is still talking with Cardano about a partnership through a velvet fork. This announcement has already boosted Litecoin, and could benefit to Cardano too, since if it works with Litecoin, it will work for Bitcoin...
Furthermore, the pre-announced Ethereum 2.0 launch will likely be delayed, because only 18% of the required amount has been staked so far.
In the meantime, Cardano is doing its way ahead of Ethereum, since it is already proof-of-stake and regularly updated through Shelley, Goguen... It is currently easy to stake Cardano, the APY is about 7%, whereas we do not know yet what the APY will be for Ethereum 2.0 staking - requiring 32 ETH!!
Why is Cardano not successful yet? Probably because the explanation about the way it works is a bit too technical for most of the people, the message has to be made simpler. For instance, if the staking of Cardano on COINBASE is confirmed by the end of 2020 as expected, it will boost the price higher.
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