Salesforce, a customer relationship management (CRM) software company, has teamed with Polygon, a layer 2 blockchain platform, for an NFT-based loyalty program, according to Polygon Labs’ president, Ryan Wyatt.
On March 15, the major software corporation announced its plans to broaden its customer services by managing loyalty programs involving non-fungible tokens (NFTs).
Salesforce claimed on its Web3 platform website that users may view real-time blockchain data from collections launched on Ethereum and Polygon from within their CRM.
Businesses can implement profitable loyalty programs. According to research from Smile.io, a rewards program provider, repeat consumers can earn nearly 40% of a company’s income.
In recent years, blockchain technology has been utilized progressively to increase customer engagement and provide loyalty rewards. For example, BlockFi and Gemini have stated that they will offer credit cards with bitcoin rewards. Mastercard’s startup engagement program funded the NFT-based reward platform Uptop in 2022.
Salesforce Announces NFT Platform to Help Companies Embrace Web3 Technology
Salesforce announced a few hours ago a new platform for Web3 with the goal to help companies embrace these new technologies, including NFTs (non-fungible tokens). This will allow a large number of companies to use decentralized technology in order to build new and unique loyalty programs and other interesting services…
In "Breaking"
Salesforce Launches Web3 Platform To Assist Brands In Building Trusted NFT Programs
On March 15, Salesforce, a customer relationship management software provider, revealed the limited availability of Salesforce Web3. The company claims it will be a platform that facilitates the creation, management, and deployment of non-fungible tokens (NFTs) in a secure, scalable, and sustainable manner. The service will enable companies to connect…
In "Crypto News"
Starbucks Odyssey Unveils Limited-Edition NFT Drop ‘The Siren Collection’
Starbucks Odyssey, a loyalty program by the coffee giant, has unveiled its debut limited edition non-fungible tokens (NFTs) known as "Stamps." The program is currently in its beta phase and accessible through invitation only. The members can earn Stamps by taking quizzes and making in-store purchases. These Stamps can be…
In "Crypto News"
