The IMPT token is a carbon-offsetting loyalty program that uses blockchain technology. It represents carbon credits as non-fungible tokens (NFTs) on the Ethereum blockchain. Users can earn IMPT tokens by shopping with their favorite brands on the platform and convert them into carbon credits. These credits can be allocated to various environmental projects, allowing users to contribute to reducing global carbon levels. The IMPT platform also offers collectable NFTs and rewards shoppers with discounts. The project was created by a team led by CEO Denis Creighton and plans to transition to a decentralized autonomous organization (DAO) in the future.