Supporters of the token are panicking after founder Richard Heart scrubbed his social media profiles of any reference to his crypto projects.
This week, devoted HEX supporters (‘Hexicans’) noticed that Heart’s Twitter profile had deleted any reference to Hex.com and his side projects PulseChain and PulseX. Around the same time, Heart tweeted that he’d “deactivated” his bling-heavy Instagram account in order to “show more humility and respectfulness.”
To show more humility and respectfulness I've deactivated my Instagram account.
— Richard Heart (@RichardHeartWin) March 7, 2023
Following some alarmed reaction that Heart’s long-expected rug-pull of Hexicans had begun, Heart reinserted ‘Hex.com’ into his Twitter profile and posted a screenshot of the rejigged profile superimposed with cartoonish scribbles reading “I love Hex!” But many observers remain convinced that Heart’s original, unpublicized deletions reflect his sincere desire to distance himself from the controversial Hex project and the long-promised but never-delivered Pulse.
U.S. Securities and Exchange Commission (SEC) currently ramping up enforcement actions against multiple ‘crypto’ projects, speculation is high that Heart feels his neck may be next on the chopping block. Last November, the SEC issued subpoenas against some high-profile Hex/Pulse online promoters that might possess “documents and data that are relevant to an ongoing investigation.”
Heart has always been a shameless promoter of his projects, enticing new ‘investors’ by flaunting his allegedly unimaginable wealth. This included public claims that he owns “the world’s largest diamond, quickest Ferrari and most expensive Rolex’s ever made. I have $10M in watches and $3M in cars.” Heart routinely posts photos of himself draped out in hideous but expensive designer outfits in the apparent belief that sentient beings were actually buying his schtick.
Sadly, it seems brainless hordes aren’t confined to zombie movies, as the burgeoning ranks of credulous Hexicans amply demonstrate. Many in the ‘do your own research’ crowd evidently failed to do even a trifling amount of digging into Heart’s background, which is filled with enough red flags to equip every bullfighting ring from Barcelona to Guadalajara.
‘Florida man’ says it all, really...
Richard Heart was formerly known as Richard James Schueler and earned the title of ‘Spam King’ for issuing unsolicited commercial messages with deceptive subject lines and forged return email addresses. In 2002, the Florida-based Schueler was among those who lost a civil judgment for violating Washington State’s anti-spam laws.
Bennett Haselton, the Washington-based webmaster who brought the civil suit against Schueler, later told Panama-Guide.com that Schueler “called me on the phone once and admitted that he was the guy who sent the spam and made a lot of money from it. He said that if I sued him and won that he would ‘do every dirty trick in the world to get even.’”
A few years after that, Schueler moved his operations to Panama (allegedly due to cheaper labor), where he later claimed to have been the victim of an elaborate shakedown by local officials. However, Don Winner, editor of Panama-Guide.com, claimed that Schueler himself told him that the Panama operations focused on “creating a way to facilitate corruption and bribe taking in Panama.”
By 2017, after Schueler had reinvented himself as Richard Heart, he discussed plans for an initial coin offering (ICO) in a Telegram group, saying he planned to “have a token in 30-60 days.” When another chat member asked, “don’t you have to solve a lot of hard problems before you have a token,” Heart said, “lol you don’t know much about tokens I guess.”
(Despite his obvious affinity for ICOs, Heart later claimed that he’d “tried everything I could to kill shitcoins and to kill the f**king ICOs,” only to conclude that “I was wrong and everyone else was right and everyone else made a lot of money.”)
When another member of this Telegram chat—Jonathan Sterling—pressed Heart as to his real identity, Heart begrudgingly posted a link to a Panama-Guide.com article that revealed his original Schueler identity. Clearly irked, Heart went on to threaten Sterling by saying he would tell the Panamanians who’d previously “threatened my life” that Sterling was “my partner now … I’m going to let them know that you’re my dude please do give them a google we’re buddies now.”
Just one month before Hex launched, Heart decided to boost his public profile by heckling Dr. Craig Wright at a conference in Malta. The resulting online notoriety was just the ticket to ensure a successful launch for HEX and yet another illustration of how nakedly manipulative Heart can get when seeking to boost his bottom line. Making him another example of those who call Dr. Wright a scammer eventually being exposed as the real scammers
