Why Everyday Investors Are Flocking to a Notorious Wall Street Bet

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Traders work on the floor of the New York Stock Exchange at the opening bell on Jan. 25, 2022.

While meme-stock madness and crypto chaos grab the headlines, a breed of investment that has starred in almost every recent market meltdown has been quietly making a comeback: leveraged exchange-traded funds and notes.

One expert likened such investment vehicles to reaching into a “drawer full of razor blades.” But an army of pandemic-era retail investors are so far undeterred from powering a boom in the space. 

So why are amateurs drawn to these risky investments? Put simply: They offer the chance to reap big returns — quickly. 

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From today's story

  • $128 billion The amount of global assets in leveraged and inverse vehicles at the end of 2021.
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