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VeChain (VET) price soared nearly 10% after the blockchain signed a long-term partnership with the world’s largest mixed martial arts firm, UFC. The trading volume has jumped significantly to 120% as a result of the partnership.
VeChain and UFC deal will improve the marketing base for both brands. Moreover, VeChain will gain access to key UFC assets including live events, broadcast features and in-arena promotion, and original content available on UFC’s popular digital and social channels.
VeChain Foundation Announces Partnership with UFC
VeChain Foundation, in an official announcement, on June 9 said they have signed a $100 million marketing partnership with UFC. As part of the partnership, VeChain gets inclusive access to key UFC assets and brand visibility through massive TV broadcasts of UFC events in 175 countries.
Sunny Lu, co-Founder and CEO of VeChain, said:
“It is a historical moment when VeChain joins forces with the fastest growing sport to raise awareness that blockchain technology is critical in helping deliver major global objectives, such as sustainability.”
