Salesforce is a customer relation management company and a top-fifty corporate stock. It has recently moved into the area of enterprise blockchain.
Enterprise blockchain: Salesforce offers enterprise blockchain tools based on Hyperledger, promoted as a "low-code" blockchain platform. These tools are used to manage data related to customer resource management (CRM) rather than perform financial transactions or cryptocurrency payments. The company introduced this in 2019.
Executive sentiment: Prior to launching its enterprise solution, Salesforce CEO Marc Benioff acknowledged blockchain in media interviews. In a 2018 interview, Benioff said “I had been thinking a lot about what is Salesforce’s strategy around blockchain, and what Salesforce’s strategies around cryptocurrencies [is] and how we relate to all of these things,” he said.
Retail services: Salesforce itself doesn't accept Bitcoin or other cryptocurrencies as payment. However, during the interview mentioned above, Benioff acknowledged a "cryptocurrency solution for Salesforce," suggesting crypto payments may be on the way.
Investments: Salesforce has not invested in Bitcoin directly or indirectly. However, it has invested in at least two blockchain firms: the blockchain-based security firm Gospel Technologies, and the enterprise blockchain firm Digital Asset.
Criticism of cryptocurrency: Salesforce is clearly favorable toward blockchain and crypto. However, Benioff has drawn attention to Bitcoin mining's energy consumption, suggesting that his interest may not be indiscriminate.
Summary: Salesforce has quickly adopted blockchain, almost immediately after its CEO became aware of it. It seems likely that it will add further support for blockchain and cryptocurrency in the future, especially in the form of crypto payments.
