There are a number of ways to use digital marketing in a truly effective way when it comes to advertising an online casino. Sure, PPC and SEO together with a number of other online and offline tools can help generate interest a strong online presence, but the majority of these carry a “take my word for it” approach. To the potential customers they reach, these tools are clearly made by the casino trying to paint an overwhelmingly positive picture of what’s in store. But what if there could be another way in?An external entity, someone outside of the casino, who can offer consumers a trusted opinion, while also referring traffic to online casinos. That’s where affiliates come in, bringing a different approach to your marketing strategy and giving that much-needed push. In recent years affiliate marketing has been proven to provide the best ROI. We’ll have a look below to see how affiliates like for example CryptoGamble.tips the leading website for crypto casino comparisons and many others that operate and what do they bring to the online gambling industry?But let's get an overall picture before even going deeper into the story. So, we will describe in a few words affiliates and what do they do and why they are important for the casino market.
Who Are Affiliates?
The job of an affiliate in the online casino industry is simply to refer traffic to these casinos, more specifically valuable traffic with real people. This could be a person or an organisation, but the main thing here is that these affiliates have extensive knowledge of the industry.They might be players themselves, with experience in both using various online casinos and games, as well as having knowledge of the business side of things. These are people who know the tools of the trade and form a crucial part of the online industry. One of the most important thing, not only in this market but in all of them, is that you have to believe in what you sell if not the final user will understand if are really trustworthy with what you praise or not. I have a deep belief that makes me overconfident in this, and when I see people selling stuff that they even do not use makes me very sad. Their websites offer players opinions, guides, tips and tricks on how to make the most out of their online gaming sessions. They build a level of trust from players all around the world, establishing a fanbase of loyal followers who check into the site on a consistent basis. That’s where their existence becomes significant to online casinos. Through their established online presence, they can start referring traffic to the right places, creating a trusted connection between themselves, the players and the casinos. This connection, or relationship, is crucial for the success of the website(s) without it you will fail. Affiliates achieve this in an effective way by creating valuable content that makes easier the life of the player, think as you would like to purchase new software one of the first things you do is a quick research on Google.What generally happens here is that players who have entered the website looking for advice on the best casinos to play at come face to face with a banner that will give them exactly what they’ve been reading about. The plus side here is that the advertised casino isn’t randomly placed on just any site, rather it’s being presented by the trusted guide who is showing said players the best way to play. That is why finding the right affiliate can be crucial for online casinos, targeting the right group of potential players that can easily turn into members.
Does It Work?
Affiliate marketing has proven to be one of the best tools to use in terms of ROI. While other methods can also be effective, investing in affiliates has a number of unequivocal advantages that places it above the rest. 
Image from Wikimedia Commons, the free media repository To begin with, affiliates are paid for their work based on the client traffic that they actually generate for you. This can be calculated per client brought in or even as a percentage of the revenue generated by that client at the casino. The latter method is a great way to push affiliates to bring better clientele as it bodes well for all parties involved. The entire strategy works well for online casino, because, rather than investing in marketing with the hope of clients coming your way, using affiliates, you only pay for what you gain. This marketing strategy is also quite easy to measure and keep track of. Instead of guessing or going through inconclusive studies, you can very effectively keep track of what you’re paying and what you’re gaining in return. You can also track the traffic status from different affiliates, seeing exactly which ones are performing better and why that might be the case.
Conclusions
Affiliate marketing has shown us the best results over the years, with a number of online casinos opting for the effective strategy that is paving the way forward. Apart from the obvious advantages that we mentioned above, affiliates can provide online casinos with something more, which other marketing devices can’t really offer. In choosing an affiliate to work with, online casinos can take advantage of the trust that these people and companies enjoy from the player base. A strong presence on a trusted website means that potential players directly assimilate the online casino to this trusted entity, resulting in an overall better image for the casino. This is even more relevant within the online casino industry, where, as time goes by, players always seek the more secure and trusted option, based on opinions that they obtain from their trusted sources.
