Remember Cardano back in 2019? It looked so dead to me, and although I owned some at that time, it was actually a very small part of my portfolio—something like 10,000 ADA, which at that time was worth something like $300. Cardano spent quite a lot of time in the $0.3 to $0.5 region until the altcoin season kicked in, and it managed to score a new ATH of $3.
I personally know someone who bought ADA for $3, and that should have been my warning sign that the 2021 bull market was about to end. I was dead ignorant about that, and I missed out on taking profits during the epic phases of the 2021 bull market.
HIVE was not around in 2019. It got forked from STEEM in spring 2020, and after the launch and listing on some exchanges such as Probit, Ionomy, and Gate.io, it suffered a quite severe dump from $0.8 to something like $0.10. HIVE pretty much spent the entire year at this level, and it has clearly lagged behind many other altcoins during the bull market.
Had we worked out of that shit (Steem) earlier, Hive would have probably been a top performer in 2021. STEEM was in the top 10 in 2016, if I remember correctly. I only found out about it in early 2018, and it's funny, but I found out about it from a friend who didn't actually join the community. He told me about it and didn't do anything.
Why hasn't HIVE had the same performance as ADA back in 2021, and why isn't HIVE keeping up with tokens such as XRP, ADA, AGIX, FET, SOL, and others in terms of price performance? Well, the only thing that comes to my mind in this regard is poor (almost nonexistent) marketing.
What does ADA basically do? What do XRP, FET, and others DO? Nothing. All of them are full of promises, but they don't deliver anything. Solana has some use cases (cheap to use), but most of the coins that are pumping right now are not doing anything to back their pumps.
On the other side of the spectrum, every Hive user should know that this blockchain has functionality. There are apps working on it, we have DEXs built on Hive, and there's a whole WEB3 economy that's flourishing, but somehow HIVE is underperforming the market. It's because plebs don't know about us.
If you use Twitter intensively, you can see all sorts of crypto ads popping up here and there. I remember that before the Solana pump, I was seeing Solana ads on Twitter day in and day out. Hive, on the other hand, has a rally car filled with our blockchain's logo stickers, but how many crypto peeps come to rallies? I don't know, but I'd guess not too many.
I'm not saying that the rally car is a bad thing, or the movie that's about to come, but are we really covering the necessary exposure through such marketing campaigns? My take is that we should advertise Hive inside crypto communities, especially on Twitter because that's where all the crypto peeps are. The most inclined ones to join Hive as content creators, investors, or both are going to be individuals who have something in common with the space.
During bull markets, having proper marketing and exposure for a project means that the project's token will do well on the market. What all of these coins that I mentioned have in common is strong exposure in the media, which Hive is sadly suffering from. Cardano doesn't do anything. It's full of promises, but it has basically no utility. It did very well during the 2021 bull market and will probably do well this bull market as well because it is a "public coin."
The public in the crypto sphere knows about it, and that's what we need to do with HIVE—shill it to the crypto masses. This is where I believe mass adoption should come. I've been hearing the narrative according to which development is the best marketing for quite a while, but I see no reverberations on the token's price backing the narrative.
HIVE should be a top-ten coin, and it's such a pity it isn't. Maybe at some point, things will change, but until that happens, all we're seeing on the charts are occasional pumps followed by regular dumps. I know that we can do our part too in shilling it to famous accounts such as Elon Musk and some big names in the crypto industry, but you need to have a huge following to make a change in that regard.
Hence, paying for those who have such a following to talk about us wouldn't be such a bad idea. What do you think?
Thanks for your attention,
