In a study published by Grayscale in December 2019, it was reported that 43% of investors interested in investing in Bitcoin are women, a growth of 13% from last year.
Experts even estimate that there was a 43.24% growth in women using cryptocurrency for the first quarter of 2020.
It is clear that women want to break into the cryptocurrency and blockchain market.
Factors contributing to increased interest among women in 2020
The gender gap in the crypto and blockchain market narrows significantly in 2020. The number of women in the crypto market exploded that year. Some believe the COVID health crisis has propelled women further into the world of trading.
However, the crisis alone cannot explain the rise of women in the crypto and blockchain environment. Other factors have played a major role in the emergence of this trend such as:
-Accessibility of information on Blockchain and cryptocurrencies
-The use of cryptos and blockchain has become easier
-The COVID crisis and the poor performance of the global economy
-Women inspired by other female models in the sector
Women and cryptos: prospects for the future
Women are really storming the crypto market with over 43% interested in investing in Bitcoin. This figure shows the real willingness of women to position themselves in the crypto market.
However, the road to gender equality in the crypto and blockchain market is still long. In 2018, women were less than 20% to invest in cryptos.
Women need to invest in other promising cryptos other than Bitcoin. Although Bitcoin occupies over 60% of the crypto market but some others like Ethereum, XRP and Cardano are also interesting cryptos.
Other crypto platforms also need to run ad campaigns much more focused on women. Because, women have become more interested in the world of cryptography and blockchain.
Finally, women must learn to use simple and intuitive platforms in order to get the maximum possible profit from cryptos and blockchain.
