Examined the whole book to distil their varied expressions into universal insights 
1. Lead with your passion because entrepreneurship is a marathon, so you need it to stay motivated2. Formulate a clear vision. Know what you stand for and what you want to become3. Work hard to gain domain expertise. Be the guru who comes to mind when people think of your field4. Be prepared to sacrifice a lot of things to realise your vision5. Put your personal touch on your product/service. This will become your Unique Selling Point6. Make time and space for your creativity and innovative ideas to emerge7. Iterate as fast as possible. Fire bullets; then when results are promising, fire cannonballs8. Make mistakes. They are opportunities to improve your decision-making skills and hone your instincts9. Take calculated risks. You can’t expect to know everything. Use your gut feel to take the next step forward. Be comfortable with being at the edge of your comfort zone10. Stay 100% focused. Don’t let your energy be all over the place. Optimise whatever limited resources you have11. Stay curious and humble. You can learn something from everyone around you 
