often shaping the technology of the companies that they stand behind. Surprisingly for an industry founded around deep technology, blockchain projects rely heavily on word of mouth for recognition whether that's in terms of attracting the best developers or being recommended and supported by community members. All across the world. people gather in local communities to hold lectures, network, and discuss new applications of blockchain. It's important to know that the power of a community is not based on its size but rather on how harmonious and interactive that community is. In a thriving ecosystem community members play a role in the development of the project they'll review products and offer their insights as well as highlight market trends. Blockchain projects are creating a flat leadership structure that means that the development is directly impacted by what the market wants. Projects often ask communities to vote on decisions allowing them to decide how to develop on the blockchain or what the next partnership or collaboration should be. Engaged communities also act as best advocates on social media for new blockchain projects. This kind of organic support is indispensable. Active communities drive engagement from new members by explaining different products and answering questions in social channels. Product developments and announcements addressing concerns also are part of the platform. Sharing expertise with peers also leads to an increased customer base with conversations leading into technical aspects and member preferences. And when you reward users with favorable actions you boost user engagement. Blockchain community members are often tech or crypto enthusiasts who are eager to learn about the projects they are involved in. So providing opportunities for community learning is also a must. The beauty of blockchain and crypto communities is that they are usually spread across the world and there are many choices when it comes to deciding how to spread your message it can be via Telegram, Discord, Twitter, or Reddit.
