On Wednesday (May 20), Facebook stock (NASDAQ: FB) reached an all-time of high of $230.23 at 12:00 (Eastern Time), just one day after the social media giant unveiled "Facebook Shops", a new way for small businesses to sell online.
According to a report by CNBC published earlier today, Morgan Stanley wrote in a note released today that "this could make Facebook a competitor to Amazon and Alphabet’s Google."
The CNBC report also mentioned that Deutsche Bank's analysts were also impressed:
“We think Facebook Shop in a simplistic bull case could drive up to as much as a $30 [billion] revenue opportunity, across a combination of take-rate driven transactional and advertising revenue."
And finally, it said that AB Bernstein, one of Wall Street's premier sell-side research and brokerage firms, told its clients today:
“We have long viewed FB as the ‘rent’ to the digital economy and a core component of the online retail ecosystem.
