Line, one of Asia’s biggest chat apps, is set to debut its own digital token in Japan on Bitmax, its own crypto exchange.
Per a number of Japanese media outlets, including Coin Post, the company made its announcement via its blockchain and cryptocurrency subsidiary LVC – and is aiming for a rollout in April this year.
The Link token first saw the light of day in 2018 when it was listed by a Singapore-based affiliate company, and has been made available on Line-run cryptocurrency exchanges elsewhere in Asia.
However, Line has been particularly eager to distribute the token in Japan, where it claims to have 82 million active daily users. Moreover, the company last year won a license to operate BITMAX in the country from the regulatory Financial Securities Agency, and has already integrated it with its chat app interface.
The company is hoping to integrate Link with its chat app operations – and could look to distribute the token in rewards programs aligned with its Line chat app operations.
Bitmax currently handles five major cryptocurrencies, including and .
The company was founded by South Korean web giant Naver, which owns a 73% stake in Line.
Another South Korean chat app, KakaoTalk (owned by the Kakao Group) has also talked of listing its Klay token on Asian crypto exchanges.
