Rouch continued that “as part of the partnership, we will create interactive experiences to engage with the NBA and WNBA’s incredible community and athletes around the world.”
On the other hand, an NBA top executive, Kerry Tatlock, described as a “natural fit” for the league while adding that they “look forward to collaborating with COINBASE to provide fans with new ways to engage with the league and each other, while also enhancing the experience for fans who are already Coinbase users.”
Sport and crypto partnerships are growing
While NBA teams like Miami Heat have signed different crypto-related sponsored deals, this would be the first time that the leagues (NBA and WNBA) are partnering with a crypto-related platform.
Per CNBC, “sports leagues have embraced cryptocurrency sponsorships this year, as its helping with a V-shape recovery for leagues following pandemic losses. NBA teams, Formula 1, Major League Baseball, and even New York-based Drone Racing League have landed crypto sponsorships. Platform Algorand will pay DRL $100 million over five years, and last June F1 also struck a $100 million deal with Crypto.com.”
