Yes, XRP is Ripple Inc.’s Cash Cow, will holders exit?

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Brad Garlinghouse, the CEO of Ripple, has said his firm’s remains profitable by dumping the third most valuable asset.

In an interview with Financial Times, the CEO, when presses about the role of XRP and company’s source of profitability, said:

“Well XRP is one source. I don’t know how to answer that because if you took away our software revenues, that would make us less profitable. If you took away all our XRP, that makes us less profitable. So, I don’t think about it as one thing,” the CEO said, while adding later: “We would not be profitable or cash flow positive [without selling XRP], I think I’ve said that. We have now.”

Ripple isn’t interesting in dumping XRP

Ripple has been on traders’ cross hairs following widespread accusations that the for-profit company has been dumping on users.

Brad came out strongly against this, saying in an interview that dumping on holders wasn’t in their best interest as they were the most interest party.

“In the XRP community, Ripple is the largest owner, and we are the most interested party in the success of the XRP ecosystem.”

Last year, when prices were depressed, aggrieved holders, citing the widespread recovery of other crypto assets including Bitcoin and wondered why XRP continued to edge lower, touching lows of 17 cents in Q4 2019.

Prices have since recovered but by then, there was even a motion to fork the XRPL and roll out a new coin that’s independent from Ripple’s grip through a forceful “takeover.”

Decentralization and building partnerships

Ripple is the majority holder of XRP.

However, to keep the playing field level, the company has embarked on a decentralization strategy and most important paused programmatic sales to cryptocurrency exchanges, only limiting sales to over-the-counter exchanges.

Instead, their aim was to build partnerships on potential zones including APAC where they recently sealed a deal with Azimo, a money transfer service. The deal will see the firm incorporate XRP and On-Demand Liquidity:

“Ripple continued the pause of programmatic sales, focusing solely on our over-the-counter (OTC) sales with a few strategic partners, who are building XRP utility and liquidity in strategic regions including EMEA and Asia.”

Because of this, the number of XRP sales fell in Q4 2019 to $13.08 million from $251 million of Q2 2019.

Feature Image Courtesy of Public Domain Pictures.

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