The $ BAR token of the Spanish champions is issued in collaboration with their partner Chiliz, who has organized a flash sale on the socio.com platform. The sale was expected to last 48 hours but it was in much less time each token was sold for € 2 each one.
Now that the 600,000 tokens have been purchased, the tokens will be valued based on supply and demand.
The tokens will be used for polls and votes, and the first poll will allow fans to choose a new mural design to decorate the first team's locker room.
“Fan engagement has never been so important to the sports industry, and just as football resumes, albeit with no fans in the stadium, we are launching FC Barcelona Fan Token and helping to increase its ability to connect to the Club. with his fans everywhere in the world, "said Alexandre Dreyfus, CEO and founder of Socios .com and Chiliz.
Last February, FC Barcelona announced the signing of a strategic alliance with Chiliz, the digital currency of Socios.com. In another step for the Catalan team in the search to monetize its more than 350 million fans. As recently given with the launch of its own OTT service, Barca TV +.
When the agreement was signed, it was announced that the FC Barcelona Fan Token $ BAR was going to be available in the second quarter of 2020. And that moment has arrived although the Fan Token Offering was predicted to last only 48 hours. 40 million were made available to fans, at a cost of 2 euros at the initial point of sale. The Spanish soccer giant, FC Barcelona, ??has sold its first tokens for FC Barcelona (BAR) fans, They sold through the Chiliz.net and Socios.com platforms.
The sale of $ 1.3 million took place in less than 120 minutes, at the highest point of demand, he managed to sell $ 777,000 in tokens in just 2 minutes. Chiliz and Partners CEO Alexandre Dreyfus released the news in a tweet just moments ago. Dreyfus noted that the sale of the tokens had the participation of more than 4,000 fans from 106 countries, he told us that the main buyers came from Turkey, Poland, Japan, France, Spain, the United Kingdom and Italy. He added that Chiliz and Socios experienced demand of up to five times more during the sale.
Dreyfus said the companies originally planned that the flash sale would last 48 hours. Despite experiencing some delays on Socios.com during the sale, it continued its course much faster than that.
"I think that is why Barca is great and also why we are pushing hard with the crypto sphere,"
suggested Dreyfus. After those first two days, fans will be able to continue buying Fan Tokens, but the price will be determined by the market. As I write this, the FC Barcelona fan token is featured in an "untracked list" at, CoinMarketCap.
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