Alexander McQueen launched a new technology firm called MCQ. This brand is the first of its kind, as it is based on a block-platform that allows designers and consumers to register on the site and trade clothes.
MCQ brand is not controlled by a group of designers - each item of clothing is selected by a specially selected alliance of novice creative professionals, thanks to which the company helps to create a community of like-minded people.
The representative of the company said that MCQ is more than just a clothing line, because this brand works on a digital block-platform called "MYMCQ":
"Labels, affiliates, correspondent banks, collectors, responsible people all meet together on the MYMCQ platform. It represents something more than the usual use of a blockchain. We have worked hard to create an optimal process of interaction with clients and on this basis created a whole set of technologies.
