Earlier this month, Apple Co-founder Steve Wozniak’s blockcxchange, it reached a market cap of $950 million, a figure that was 10 times the market cap when the token was listed.
Wozniak’s entrance into the crypto trading atmosphere seems to be the latest sign of a new era of celebrity in cryptocurrency.
In 2017 and early 2018, there were a number of instances in which celebrity figures in and out of the tech world got involved with cryptocurrencies. Paris Hilton, DJ Khaled, Floyd Mayweather and more endorsed various projects to varying degrees. Many of them.
Nowadays, things are different. Celebrities in and out of the tech world are making their way back into the crypto sphere, this time, with savvy and legitimacy.
The Eye-Popping Explosion in the Price of the Wozx Token “Is Definitely Due to Steve Wozniak.”
The WOZX token is a rather unique example. WOZX is not technically directly linked to Steve Wozniak, but rather his company, Efforce, which has been described as “a marketplace to help fund energy efficiency projects using blockchain.”
Still, there is almost no question that Wozniak’s involvement with Efforce, as well as the use of part of his name in the token’s listing symbol, has benefited the project.
Indeed, Daniel Polotsky, Chief Executive and Co-founder of CoinFlip, told Finance Magnates that the eye-popping explosion in the price of the WOZX token “is definitely due to Steve Wozniak” and his association with Efforce.
“While the tech behind the WOZX token is ambitious and can have a lot of potential, the product is still not built,” he said. “Currently, people are buying due to speculation and a belief that Wozniak will create an amazing product in the future.”
”Social Coins” Are Becoming Increasingly Popular
However, in addition to projects like WOZX, which has benefitted from its association from Steve Wozniak, there is an emerging class of ‘social tokens’ that allow fans to form nearly-direct financial relationships with the celebrities they adore.
For example, rapper Lil Yachty launched the ‘YachtyCoin’, which essentially made it possible for fans to “become shareholders in his career,” according to a report by High Snobiety.
“I’m still new and learning about the crypto world, but I can tell you I partnered up with some very smart people to give my fans some dope experiences,” Yachty told the publication.
