Billion-dollar investment giant Grayscale is launching a national crypto advertising campaign to bring Bitcoin and other digital assets to the masses.
The digital asset management firm paid for ads that will kick off next week on CNBC, MSNBC, FOX, and FOX Business, according to Barry Silbert, the founder and CEO of Digital Currency Group – Grayscale’s parent company.
Are you ready? @Grayscale's national ad campaign kicks off next week with a TV ad on CNBC, MSNBC, FOX, and FOX Business. We're going to brrring crypto to the masses
Media: if you want a sneak peek, get in touch with @nitWitty
— Barry Silbert (@barrysilbert) August 7, 2020
The new ads won’t be Grayscale’s first advertisements. Last year, the investment giant launched a “#DropGold” ad campaign designed to convince consumers to abandon the precious metal and invest in BTC.
The new ad campaign comes after Grayscale raised more than $900 million in new investment inflows in the second quarter of 2020 alone. That’s up from $500 million in Q1 2020.
Michael Sonnenshein, Grayscale’s managing director, recently spoke with Laura Shin on the Unconfirmed podcast about the factors behind the asset manager’s recent success.
“I think that the macro environment is causing a lot of investors to focus on crypto in a way that they perhaps hadn’t before. I think one of the most topical things that investors are talking to us about is unlimited quantitative easing, and as they look at how much the Fed and other governmental bodies are printing, they’re really starting to drill into the verifiable scarcity of assets like Bitcoin.
And when you think about that very important attribute that Bitcoin has, and then you combine it with Bitcoin’s uncorrelated nature – and it’s not just Bitcoin, it’s other digital currencies as well – investors are really starting to appreciate that there is a new and uncorrelated return stream that they can maybe get from having exposure to digital currencies, and now is really the time we’re seeing a lot of investors dig in on the space.”
