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Binance and sports-focused blockchain platform Chiliz have formed a strategic partnership, according to a blog post published on Dec. 14.
- Binance will list the Juventus (JUV) and PSG Eindhoven (PSG) team tokens on the BINANCE Launchpool platform
- The two tokens will be tradeable against BTC, USDT and BUSD from 6:00 AM UTC, Dec. 21
- Both JUV and PSG are utility tokens that let fans exert a tokenized share of influence on fan polls; other use cases include staking and rewards redemption
- Chiliz runs several team-based tokens through its Socios.com platform, letting fans trade the tokens for exclusive merchandise and tickets
- Binance is also an early investor in the Chiliz platform, which has already partnered with major football teams like FC Barcelona, Atletico Madrid and AS Roma
- The Barcelona token in particular drew considerable interest, selling out in just two hours
- Chiliz plans to introduce gamification features, leaderboards and NFT-based events in the coming months
