Before the interview, start by identifying your strongest argument. When you present it, bring up your loss-oriented tone. According to the context, you can consider:
“It wouldn’t be easy to find a candidate who’s available immediately, like myself.”
Or
“Another company can’t bring you the same connections we have across the supply chain.”
Keeping the comparison with YouTube, your goal is to shift your counterpart’s reflection towards a concrete loss and not towards merely skipping a suggestion.
Just like a drawing made with hundreds of tiny brushstrokes, marketing is an art crafted through the concatenation of small details. Choosing the right words is a part of the latter.
(Thanks to Niklas Goke.)
This article was originally published by Nabil Alouani on Better Marketing, a publication providing advice that works and covering digital and social media marketing, tools, and case studies. You can read the original piece here.
Published June 3, 2020 — 12:22 UTC
Nabil Alouani
June 3, 2020 — 12:22 UTC
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