Listed on Nasdaq under the symbol code MSTR, MicroStrategy is the leading analytics and business intelligence company. The MicroStrategy analytics platform claims to be the best in enterprise analytics and is used by many of the world’s most admired brands in the Fortune Global 500. The company pursues two corporate strategies:
(1) grow its enterprise analytics software business to promote a vision of intelligence everywhere, and
(2) acquire and hold bitcoin, which is viewed as a dependable store of value supported by a robust, public, open-source architecture untethered to sovereign monetary policy.
Optimized for cloud and on-premises deployments, the platform features HyperIntelligence, a breakthrough technology that overlays actionable enterprise data on widespread business applications to help users make smarter, faster decisions.
Headquartered in Tysons Corner (Virginia), the company was founded in 1989 by Michael J. Saylor Sanju Bansal Thomas Spahr.
Bitcoin purchases:
MicroStrategy has been engaged in bitcoin investing as the business devotes a significant portion of its capital to purchasing and holding this digital asset.
In August 2020, citing declining returns from cash, a weakening dollar, and other macroeconomic factors, MicroStrategy invested an amount worth $250 million in Bitcoin as a treasury reserve asset. Further, the company made various other large purchases of Bitcoin. As of September 19, 2022, MicroStrategy and its subsidiaries held nearly 130,000 Bitcoins, bought at an aggregate purchase price of $3.98 billion. Regarding the company’s first-quarter earnings call on May 3, 2022, MicroStrategy President & Chief Executive Officer Phong Le stated that the company would face a margin call if bitcoin’s price fell to about $21,000. A margin call would bind the company to sell some of its bitcoin holdings.
