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You know it and I know it as well the Metaverse is here it is coming. Investments are starting to fly in from major brands from Nike and Addidas to even beer giant Budweiser. With these investments being made and funding being raised for the Metaverse decentralization of things has become a huge deal. When looking over the Metaverse and advertising most of it is either run by large corporations or remain pretty centralized.
What is Adshares?
Launched in 2017 and growing since Adshares is the first 100% decentralized marketplace for programmable advertizing. This means that they connect publishers and advertisers and cut out the middleman like Google or Facebook/Meta. Billions of dollars are spent by companies each year on advertizing and they go to huge corporations like Facebook and Google to do so. This then leads to these large corporations to being to collect data on individuals which is something no one wants.
Adshares is run on its own native Proof of Stake (PoS) blockchain and is controlled by its own governance token $ADS. The open ecosystem created on and by the ADS blockchain allows for over 1 million transactions to be completed per second. This enormous size allows for immense flexibility and scalability for the blockchain and platform moving forward. Having its own blockchain also allows everyone to breath a sign of relief that gas fees wont bog down the system and push users off. It also means that it is self contained and doesn't have to rely on another group of developers outside its own.
These key features I highlighted above are vital for a decentralized marketplace like Adshares to thrive. Since Adshares is an advertising marketplace at its core and links together advertisers and publishers the level of transparency that is able to be provided over traditional centralized companies is a cause of celebration. Recently they even announced Adshares Social Service where people with large twitter following can partake and benefit from promoting tweets that get interactions/views and are paid out in $ADS!
Okay that's cool but whats important about its governance token?!
Adshares has a couple of really unquie features in its governance token beyond just the governance part of it. The token is designed to be deflationary in nature and this means that as the network and the token is used more and more of these tokens will be burned. By lowering its supply this thus is set to drive up the price of the remaining unburned tokens. This is done via two different mechanisms.
The first feature that is something I have not found to be to common and might not be the first thing that comes to mind when you think of a deflationary token but it is dividends. These dividends are paid to token holders and the funding for them come from the transactions fees that users pay for the usage of the network. The whole transaction fee paid is redistributed to token holders which is something that I have not seen all that often. The other deflationary mechanism is that 1% of the ad turnover is burned removing them from the supply.
Like I mentioned earlier owners of the tokens are able to participate in governance of the blockchain unlike the other similar ad driven or backed cryptos like BAT. While I use BRAVE and love the privacy features built into it at the end of the day it still is a centralized system and your interactions and earning are capped and really controlled by the Brave Development Team. Adshare is the opposite with it being 100% decentralized and the ecosystem itself fully controlling how the crypto preforms plus HODLers get rewarded or you can participate in the PoS blockchain itself!
Final Thoughts
With blockchain, crypto, and now the Metaverse being hot topics and huge places for investment Adshares has really separated itself from the rest of the advertising pack. Adshares encompasses what believers of decentralization and crypto hold true and that is their privacy. Even though Adshares whole business is in advertising it lack the data mining that companies currently partake in. By being on the blockhain it transparent and minimum information is needed for transitions to take place. It has also been very successful so far with over 100 million ad impressions per month, 100 thousand monthly ad clicks, and 2,500 active users in the space. The list of benefits goes on and on and since since I do not want to just copy and paste the list is the link that will take you to the benefits!
The biggest takeaway for me though is Adshares is and will continue to be competition for GoogleAds. Given the head start and partnerships that have been formed by Adshares not to mention the decentralized structure of it Adshares looks primed to continue to grow and thrive! This segment of business is heavily controlled by just a few centralized companies like Google and Facebook/Meta and even thoughs that have fought back and are independent and different like Brave rely on a different blockchain and lack many of the key features that Adshares already has! Courtesy of Adshares website here is a comparison for those wondering how it differs from Brave and other decentralized ad platforms.
Please know I am not a financial advisor I am just someone who picked up on a trend and wanted to express it! Makes sure you always do your own research and never invest money you cannot afford to lose! If you enjoyed this article and would like to further support me below are a couple of referral links that if you used when signing up I would appreciate it!
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