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Crypto price tracking site CoinMarketCap is diving into the world of reality TV, releasing a competition show called "Killer Whales" that draws inspiration from the popular TV series "Shark Tank."

In partnership with Web3 entertainment company Hello Labs, the new program will allow entrepreneurs to pitch their projects to the "Killer Whale" judges made up of entrepreneurs, influencers and founders of Web3 companies. Hello Labs was founded by Paul Caslin, producer of the MTV VMA Awards.

“Killer Whales is a fun and exciting opportunity to bring the entrepreneurial energy of the Web3 space to homes all over the world," said Jonathan Isaac, chief marketing officer at CoinMarketCap, in a press release.

Beginning on May 2, interested parties can submit their applications to Hello.one and CoinMarketCap, and those chosen will go through several rounds of interviews in Hollywood, California. Filming for the show begins in June, and the show is slated for release across major streaming services and Hello Labs' on-demand Hello TV service.

"Our aim is to open the door to the next billion users into Web3 by entertaining and educating them on all things crypto," said Hello Labs’ CEO Sander Gortjes in a statement.

A number of Web3-adjacent television shows have sprung up in recent months, highlighting the diverse use cases for blockchain technology and a growing interest in crypto among consumers of mass media. "Rick and Morty" co-creator Dan Harmon is launching a show on Fox called "Krapopolis" sometime in 2023. The show launched its inaugural 10,420 Krap Chicken non-fungible token (NFT) collection in August, which allows holders to vote on show elements, access exclusive content and earn rewards.

Other existing NFT collections are exploring the use of their intellectual property (IP) across multimedia. Web3 community NounsDAO has approved proposals for a feature-length movie and TV show, while colorful NFT collection Doodles recently acquired Emmy-nominated animation studio Golden Wolf and has touted plans for expanding the Doodles franchise through narrative storytelling.

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