VeChain (VET), a blockchain project focused on improving supply chain management and business processes, was accepted by top Australian shoe makers, Case Shiel and The Kickz Stand, for the authentication of Nike Air Max 1 Cherry sneakers, scheduled for release on June 28.
Case Shiel and Kickz Tap Blockchain Technology
According to the 2018-2020 Global Brand Fraud Report, luxury brands are expected to lose more than $ 30 billion due to counterfeiters in 2018, and the total amount of counterfeiting is expected to rise to $ 1.82 trillion by 2020.
He adopted Case Shiel and The Kickz Stand VeChain (VET) to make it impossible for bad players to imitate the upcoming Nike Air Max 1 Cherry sneakers, which will be released on June 28, 2020.
It is worth noting that this is not a direct cooperation between VeChain and Nike. On the contrary, the VeChain blockchain will be used by Case Shiel and The Kickz Stand to authenticate a limited number of Nike-licensed Air Max 1 Cherry sneakers.
An Important Forward Looking
Let's note that in November 2019, when shoe manufacturers joined forces with VeChain, they integrated the VeChain blockchain into Mars Yard Off White AJ1 sneakers and buyers were able to easily verify the authenticity of sneakers.
VeChain Vice President of Asia and Australia, Sarah Nabaa, announced the latest adoption of the VeChain Toolchain to verify the upcoming Nike Air Max 1 Cherry sneakers as another forward-looking maneuver.
The team states that a VeChain-powered chip will be placed on top of each Nike Air Max 1 Cherry sneakers box, and buyers will only learn important information about the purchased product, including production date, location, and more, with the QR code on the Product.
Since VeChain was launched by Louis Vuitton China's former CIO in 2015, Sunny Lu, the project has continued to grow stronger, form important alliances and reach new milestones every week.
