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Since Bitcoin was created in January 2009 by the incredible, but still mysterious, Satoshi Nakamoto, a huge road has been traveled by cryptocurrencies. Thousands of projects have been launched on the blockchain and digital currencies are now known to all.
Today, this innovative and very special market weighs several hundred billion dollars and attracts the interest of personalities from all walks of life. When we see the incredible evolution of the bitcoin price for a few years, we can obviously understand this cryptomania which has seized investors from all over the world.
But cryptocurrencies are not just a tool for investment or speculation. This is what the eSports world has just understood, which is starting to rely on the technology offered by the blockchain to get closer to its fans.
Use blockchain to allow fans to get closer to their favorite team
For the past few months, a platform called Socios has wanted to bring fans closer to their favorite club using blockchain technology. By purchasing a token (a sort of cryptocurrency token issued by the club), you can participate in the life of your favorite team.
You will not have the decision-making weight of a shareholder, but simply the opportunity to make your voice heard on matters related to communication or marketing of the club. A way to involve your fan base a little more, to generate income, and to set up democratic and participative initiatives.
One of Socios' first partners is OG, who is not a small thumb in the world of eSports, quite the contrary. The international structure also has the winning record in the field of competitive video games.
Present on titles like Dota 2 or Counter-Strike Global Offensive, OG wants to free itself from the functioning of its competitors who often find it difficult to be close to their supporters. The device is already in place and has thus made it possible to choose the design of the flags of the ingame team.
Proof of the seriousness of this project, Socios already has many partnerships with sports giants.
ESports and blockchain, bringing together all aspects
Other initiatives link the fate of eSports and cryptocurrencies. We are thinking in particular of certain tournaments which have already been able to offer cash prizes in Unikrn's virtual currency on CSGO such as the United Masters League.
But it is not only the teams or the competitions that are the direct witnesses of this rapprochement. Many startups like Ticket721 want to revolutionize the ticketing market by relying on live events dedicated to competitive video games.
Sport, a step ahead in its vision of blockchain
Photo by Dean Bennett, CC0: Kobe Bryant may have shown some interest in blockchain
When we talk about eSports, we obviously want to talk about its big brother who did not wait long before he too looked into Bitcoin and Altcoins. Apart from the Socios platform, other giants of this universe have recently embarked on this path. Let me cite a few examples:
- The late Kobe Bryant had been able to participate in a few conferences to make the link between these two universes a few years ago already with Justin Sun the creator of TRON;
- The NBA is not to be outdone with a team like the Sacramento Kings who had participated in a charity action in ETH or even the player of the Brooklyn Nets, Spencer Dinwiddie, who had put his contract on the blockchain;
- The famous league of cage fighting (MMA), the UFC, has set up an original device for its followers;
- NFL superstar Marshawn Lynch is known for his investments in certain blockchain companies.
You understand, sport has a small lead. But the obvious links between eSports and cryptocurrencies, as well as the recent awareness of the benefits brought by the blockchain should create an unprecedented bridge between these two worlds.
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