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The Wall Street Journal Metaverse describes this: “The vast online world that transcends individual technology platforms, where people live in immersive, shared virtual spaces. With avatars, people could try on items available in stores or go to concerts with friends just like offline. " So let's not be surprised that Metaverse will require much more computing power, as well as tools and code that has not yet been created or written ...
Bloomberg, Methew Kanterman and Tiffany Tam analysts say Metaverse is likely to evolve differently in China than elsewhere in the world, boosting revenue for major game publishers Tencent and NetEase, as well as major social platform companies, including ByteDance. It is live events and branding skills that can play the biggest role in China, while user-generated content and decentralized games will take a back seat.
Metaverseers also say that Metaverse is synchronous and always lives for an infinite number of participants, meaning that for example your avatar will wander around this digital world in real time, possibly seen through some glasses, for fun, yes, but also for fun. work.
The Chinese are very interested in the Metaverse
Chinese consumers are among the most positive people in the development of Metaverse. According to Newzoo, 78% of Chinese consumers between the ages of 14 and 50 are interested in socialization in the gaming world. This is a higher result than in the United States (57%), Japan (47%) or Great Britain (47%). Among those interested, as many as 82% positively perceive the income potential of Metaverse - China 72%, USA 67%, and 55% in Great Britain and Japan.
While there is still a lot of work to be done, the strong interest in the Metaverse has already been described as an ongoing opportunity to share experiences of the three-dimensional world. This is a very good start. Tencet's investments in Epic Games and Roblox, or the cooperation between NetEase and Minecraft, ensure that these companies enter the leading Metaverse platforms.
User-generated content (UGC), which is the key to the technological advancement of Metaverse platforms, may play a much smaller role in the development of the Chinese version of the Metaverse. This is due to the fact that in China there are much higher restrictions on the type of content published. Roblox - an emerging world leader in UGC - in its approach to the Metaverse, through joint efforts with Tencent, focused on educational applications in China. “We believe, given the worst regulatory climate around UGC in China, that most Metaverse platforms evolve with no or minimal UGC impact. Decentralized platforms are becoming extremely important in the development of the Metaverse, but we believe that in China this aspect may play a relatively minor role. Still, using blockchains to ensure in-game payments seems to make a lot of sense. "
Live events are a branding opportunity
Bloomberg analysts believe that the greatest earning potential - during the Metaverse boom in China - will come from live virtual events and the ability to link any company's brand to them.
The huge audience of Tencent and NetEase companies in their key productions such as: Honor of Kings, Peascekeeper Elite, or Fantasy Westward Journey, are attractive enough to attract players to this type of event, and then, by selling tickets or skins, which can be used in the game, monetize the venture!
ByteDance is the black horse of the Metaverse
ByteDance, thanks to its large database of Douyin users and investments in the gaming sector - so as to create its own three-dimensional worlds - has been called the "black horse" for capitalizing the growth generated by the Chinese Metaverse. Monthly activity of users in Douyin is (data from June this year) at the level of 722.9 million users and 436.2 million daily activity of users. These levels provide almost certainty for development in the area of ??games and, consequently, for building the Metaverse platform.
