Among the yachting set at Cannes, the idea of AI making ads was more cause for excitement than for trepidation.
A fashion fundraiser and disco on the VX Yacht in Cannes, France, on June 22.
Photo: Getty ImagesMark Bergen
Gary Vaynerchuk, the internet marketer and hype man, has never met a trend he didn’t love. After pumping up crypto subcrazes such as , he’s now tinkering with generative artificial intelligence, testing tools to translate his podcasts and videos into every language automatically. He thinks the tech is legit. “It’s also disrupting all creative works. Like, I can write a hit song right now based on the last 500 hit songs,” he says, perched on a barstool, barefoot, aboard his corporate yacht parked at the Cannes Lions International Festival of Creativity in southern France.
But Vaynerchuk, who runs VaynerMedia, isn’t touching the stuff in his primary business: making advertisements for big companies. Generative AI currently has too many trademark, copyright and data security concerns. “It can get a little weird for brands,” he says. “They’re worried.”
