The partnership made OKX the club's "Official Cryptocurrency Exchange Partner." The deal was reportedly worth $20 million per year.
As part of the partnership, OKX branding is displayed across Manchester City's Etihad Stadium and Academy Stadium. The exchange also has access to matchday media backdrops, tickets, digital rights, and players' activities.
In July 2022, OKX expanded its partnership with Manchester City to become the club's "Official Training Kit Partner." This means that OKX branding will now appear on the sleeves of Manchester City's training kits.
The partnership between OKX and Manchester City is a significant move for both companies. It is OKX's first major partnership with a sports team, and it gives the exchange a major platform to reach new customers. For Manchester City, the partnership is a way to connect with a new audience and to stay ahead of the curve in the world of cryptocurrency.
The partnership has been met with mixed reactions. Some fans have welcomed the partnership, while others have criticized it. Some fans have argued that the partnership is a sign that Manchester City is becoming too commercialized, while others have argued that it is a way for the club to connect with a new audience and to stay ahead of the curve in the world of cryptocurrency.
Only time will tell how the partnership between OKX and Manchester City will play out. However, it is clear that this is a significant move for both companies and OKX exchange users might expect some special offers.
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