Photoshop to launch new feature that will counter NFT art theft

Adobe is adding a new feature into Photoshop that will, among many other things, help prove the true ownership of an NFT.

According to the software giant, the feature the feature will help to determine whether the person selling an NFT is the actual person who made it. Dubbed ‘Content Credentials’, this feature will help NFT creators to link the Adobe ID with their crypto wallet addresses. By doing this, compatible NFT marketplaces will then show some sort of verified certificate proving the authenticity of the art’s source.

According to reports, the feature will be built into Photoshop with an option to “prepare as NFT”, launching on test mode by ending of October.

Adobe also announced its partnership with NFT marketplaces like OpenSea, SuperRare, KnownOrigin, and Rarible will be supporting Content Credentials to show Adobe’s attribution information.

Art theft has always been a major concern in the NFT space. Many examples abound, of people minting NFT they never owned any rights to or created. For some reason, it has always been that anyone can actually mint any art, even if they don’t own the copyright to that particular content. To make matters worse, the minting can easily be kept on the blockchain, just as if it were the original work, thereby making the creation seem authentic.

Photoshop may not outrightly stop NFT theft, but can prove the authenticity of an art

In short, anyone could easily mint another copy of an NFT, potentially fooling buyers that don’t know the difference. However, Adobe’s latest system does offer a way to prove that the NFT you’re selling is rightfully yours and not stolen, albeit it won’t prevent art theft.

NFTs will not be the only beneficiaries of Adobe’s Content Credentials though. As part of its Content AuthenticityInitiative, the likes of Getty Images, BBC, Nikon, Microsoft and Rarible will also enjoy from the functionality.

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Mayowa Adebajo