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Nike added that the four designs could become a part of its first signature collection that is slated to launch in the near future. The contest opened today and closes Jan. 29.
You can read the full brief and instructions on the Nike website.
“At .SWOOSH, we’d like to expand the definition of what a creator can be. That’s why this .SWOOSH Studio contest prioritizes creative storytelling over creative skills,” Nike said in a press release.
Nike has spent several years tapping into its Web3 strategy. Before it released .SWOOSH in November, the company acquired digital fashion house RTFKT to take its first steps into the metaverse. In 2020, Nike said it would begin testing RFID linked to blockchain technology to trace the supply chain process.
