Non-fungible token () marketplace VeVe is teaming up with Italian car manufacturer Automobili Lamborghini to release digital collectibles of its iconic sports cars, the companies said Wednesday.
The NFTs, which are set to be listed on VeVe Feb. 19, will feature the Huracan STO model with a range of rarity traits. Once purchased, collectors can showcase their NFTs in the app’s virtual showrooms, share on their VeVe social feeds, and use augmented reality (AR) to view and “drive” their car on streets in the real-world.
VeVe co-founder Dan Crothers told CoinDesk that he’s enthusiastic about giving Lamborghini fans a new way to experience their favorite automobile, and hopes the collection will help onboard sports car fanatics to Web3.
“Owning, or even simply driving, a Lamborghini is a dream of many,” Crothers told CoinDesk. “The great thing about our community of passionate collectors is that they just love collecting, but we also hope this will inspire car enthusiasts to jump into the digital collectibles world, too.”
Lamborghini has previously released "Epic Road Trip" NFTs, and the company isn’t the only luxury automobile company to step into Web3. Last month, Porsche released a series of NFTs featuring its flagship 911 model, which hit bumps in the road and an outpouring criticism from creators on the brand’s seemingly “rushed” Web3 strategy. The German car manufacturer listened to community feedback and capped its mint in response. Last year, McClarenAlfa Romeo also took their first spins with NFTs.
