Mark Zuckerberg, CEO of Meta, announced in an Instagram update that users who have “Meta Verified” accounts will be granted a verified badge, better visibility on the platforms, and prioritized customer service, along with other benefits. Beginning this week, the service will be made accessible to users in New Zealand and Australia for the very first time while it’s expected to appear in more nations “soon.”
Users who have made payments can have their profiles validated by providing a government-issued ID. The membership package for Instagram and Facebook offers additional protection against impersonation in addition to profile verification. This comes after another social networking company, Twitter, began charging a premium for its Twitter Blue subscription, giving users a blue tick in exchange for an $8 fee.
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Meta Copying Elon Musk’s Twitter?
In addition, users who sign up for the service will receive unique stickers for use in Stories and Reels. Furthermore, users will receive 100 free stars each month, which is the digital currency that can be used to tip content creators on Facebook. However, users will not be unable to update their profile name, username, date of birth, or their picture without reapplying for a Meta Verified subscription and undergoing the process once more, as stated by Meta. Businesses are also unable to apply for a Meta Verified badge at this time.
It is hard to dismiss the similarities that can be drawn between Meta’s new paid blue tick verification and the Twitter Blue, which Elon Musk has only recently introduced a few months ago. What comes as a blatant ripoff in strategy–something that Meta has been allegedly blamed for in the past–the team behind Meta appears to be keeping a close eye on their competition to see how it develops under the direction of the Tesla CEO.
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