Fast food giant McDonald’s has launched a new metaverse experience using the virtual world blockchain The Sandbox (
According to a statement from Animoca Brands, the company behind The Sandbox, McDonald’s Hong Kong has built a new metaverse game experience called “McNuggets Land” for the 40th anniversary of Chicken McNuggets.
Animoca that users can explore the history of Chicken McNuggets in a virtual art gallery, serve McNuggets to customers in the virtual McDonald’s-themed game experience and participate in other mini-games to challenge their digital skills.
Says Sebastien Borget, co-founder and chief operating officer of The Sandbox,
“Web3 technology can deepen the relationship between users and many brands, and users are increasingly aware of the true value of displaying digital identities…
The launch of the self-publishing feature now allows our partners to share virtual experiences with every customer at any time, thereby realizing the true potential of Metaverse and creating monetary value for brands. Every time users enter The Sandbox, the user experience will be richer and more satisfying, so the platform will quickly become a virtual cultural zone.”
Animoca also says that The Sandbox is set to continue development this year, providing brand partners and users with more “self-publishing features and tools.”
