If you are in the world you will surely know that there are different categories of non-fungible tokens:
1) Play To Earn
2) Brand NFT
3) Useless NFT
Let's start with the third category. These are the NFT that have no value: simple jpegs that do not give any advantage to whoever owns them. Anyone can do an NFT: me, you or a famous artist. In this case, depending on the person who made it, it can have a value or not. NFT Play To Earn allow you to earn. You can earn a token or other NFT. Basically you are rewarded for playing. If the token goes to 0 and the game isn't fun there is no incentive to play anymore so the metaverse fails. In this category we can consider: Sandbox, Decentraland, , Axie Infinity, Gods Unchained, Star Atlas, Alien Worlds, Splinterlands, etc
I have been saying for some time that it is essential that we move from the concept of "Play TO Earn" to that of "Play AND Earn". In the second case you play because the game is fun and you also earn (NFT or token).
Finally, brand NFT are the type of non-fungible tokens that have become a brand or are trying to become one. Think . If you own a Bored Ape you enter an exclusive club where you can participate in events, have merchandising (free or discounted), have other drops or whitelists. If you had a Bored Ape, you received the $Ape token as an airdrop as well as a Bored Mutant Ape NFT.
There are many other projects that are trying to become a brand, for example World Of Women. Again, holders were rewarded with the second World Of Women Galaxy collection. Also in this case events or giveaways are held (for example a partnership with LEDGER is giving away 1200 Ledger for the holders of the two collections).
There are many other initiatives such as those of Invisible Friends which has given over 1 million dollars to charity (to various charities). In this case, toys, merchandising and other advantages are being developed for the holders of the 3 collections: Invisible Friends (WL, for example Garbage Friends), Invisible Friends 3D (Toys) and Kith Friends (Merchadising).
is also trying to make its NFT useful through a "soft staking" system that allows you to earn points that can then be redeemed in their market for real and digital goods. Before staking, it was possible to get discounted merchandise if you owned at least 1 NFT of the collection.
Cereal Club collection is even trying to create its own brand of cereals, giving privileges to holders (to try the cereals in advance). Also in this case there have been drops of NFT for the holders but as mentioned the main course will be these real cereals. We'll see when (and if) we find them in supermarkets around the world!
Some of these collections (World Of Women, Bored Ape) have also been incorporated into the Sandbox where these NFT can be used as avatars in the metaverse. They also allow you to participate in giveaways by winning Sand tokens. During the Sandbox Alpha Season 3 I bought the Warner Music pass and in addition to receiving 2 free NFT (usable on Sandbox) I also received a Warner Music Sueco shirt.
Useless stuff that doesn't make up for the expense? It may also be however the NFT phenomenon is spreading more and more. People speak of a crisis, due to the declines of the entire market, but many projects are continuing to build and large communities are also forming.
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