Coca-Cola Asia-Pacific region, which signed an agreement with digital asset platform Centrapay on June 8, will accept to pay with cryptocurrencies in vending machines. Coca-Cola, which has more than 2 thousand vending machines in New Zealand and Australia regions, will offer the opportunity to pay crypto money in vending machines through QR code. The statement made by Centrapay, on the other hand, stated that they aim to expand globally after their agreements with Coca-Cola Amatil (Asia-Pacific Region), which appeals to approximately 270 million consumers. In this context, it has been stated that the company, which has made several strides in the North American region, also wants to be active in the US market.
The attractiveness of cashless payments increases after pandemic
Centrapay CEO Jerome Faury drew attention to increased awareness of the need to reduce physical contact at retail outlets due to the global COVID-19 crisis.
The company's agreement with Coca-Cola Amatil, one of the largest bottlers in the world, serving 270 million consumers, was considered as an important step in terms of giving consumers easier access to crypto money. The statement included the following words:
We have shown how it can work in Australia and New Zealand, we want to grow the business globally. We created an asset in North America and from now on we will target the US market.
Not the first blockchain partnership of Coca-Cola
As Cointelegraph previously reported, Centrapay and Coca-Cola Amatil had already started using blockchain technology on the supply chain side.
In November 2019, technology company Coke One North America, which manages IT operations for bottlers of the carbonated beverage giant, started using the blockchain solution developed by the German software firm SAP to manage its supply software.
The company oversees multiple franchises that produce, bottle and sell approximately 160,000 Coca-Cola product orders per day.
