A new report from an advertising company says the Cardano () brand is connecting with users more than any other crypto asset in the space.
New York-based MBLM, which bills itself as a “brand intimacy agency,” compared more than 600 brands across 19 industries by using artificial intelligence to analyze more than 1.4 billion words across the internet.
According to the company, brands that have a strong emotional connection to their customers or users tend to outperform the stock market. MBLM also says that intimate brands “delivered superior results across profit and stock.”
Looking at the crypto space, the firm says the top-performing asset in terms of brand intimacy is smart contract platform Cardano.
“New entry Cardano is not only the highest-ranked crypto brand but also the highest performing financial services brand in our study, ranking 26th overall.”
In terms of the overall sector, MBLM reports that crypto has the eighth-highest brand intimacy of any of the examined industries. Crypto is behind media and entertainment, tech and telecom, retail, automotive, gaming, consumer goods and apparel, respectively.
Crypto ranked ahead of numerous notable industries including health and hygiene (9th), sports leagues (10th), beauty and personal care (11th), financial services (14th), apps and social platforms (15th) and travel (19th).
Cardano’s native token, ADA, is trading at $0.448 at time of writing. The Ethereum () competitor is up nearly 4% on the day but remains down more than 85% from its all-time high of $3.09, which it hit almost exactly one year ago.
Read MBLM’s full brand intimacy report
