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Animoca Brands on Wednesday said it has reached an agreement with Dorna Sports to get naming rights of MotoGP Grand Prix Australia and Aragon. The two MotoGP events will be named as the Gran Premio Animoca Brands de Aragon and the Animoca Brands Australian Motorcycle Grand Prix.
In fact, Animoca Brands is an official partner of MotoGP since 2019. The gaming venture capital firm gained rights to develop NFTs and developing MotoGP Ignition, a competitive management and collectibles game platform.
Animoca Brands Becomes Title Sponsor of MotoGP Grand Prix
Animoca Brands, in an official announcement on its website on June 8, revealed that it has strengthened its partnership with Dorna Sports, the commercial rights holder of the Grand Prix racing, to get title sponsorships for two Grand Prix seasons.
The gaming firm will be the title sponsor for MotoGP Aragon and Australia this season, as well as two more events in 2023.
Yat Siu, co-founder and executive chairman of Animoca Brands, said:
