Brave is a privacy-focused, security-driven web browser that looks to revolutionize the way users consume content. For many years now, advertisers have relied on the traditional model of monetizing their target audience through a combination of collating personal data and distributing it to interested third party companies. Snoopers such as web trackers or cookies are integrated into most well-known browsers these days as well as their intrusive implementation still widely accepted as standard practice when surfing the Internet.
The BRAVE browser aims to break the mold by restoring the emphasis on user privacy and control. The brain child of Brendan Eich, developer of JavaScript and Firefox, Brave improves upon the “surfing” experience in a number of revolutionary and innovative ways, such as monetizing the act of viewing customisable adverts, tipping content creators directly through its built-in wallet feature and comprehensive restrictive access of cookies and trackers. Shedding all this unwanted baggage adds up to a desktop browser that is at least twice as fast in comparison to Google’s Chrome, when tested side by side. Brave's mobile variant come in at a staggering 8 time faster.
"Shields" Feature
Arguably Brave’s main feature is “Shields” which actively looks to blocks any ads or trackers on-the-fly, in effect removing extraneous clutter from web pages and thus making it faster and safer to use. However, customisability is the name of the game here. It is also possible to select which adverts a user actually wishes to view or not, allowing for an unprecedented level of control over an Internet browser. This is even applicable on a "per-site" basis.
Basic Attention Token
Basic Attention Token (BAT) is a digital utility token based on the Ethereum blockchain that can be used as a payments and transacting mechanism on Brave itself. In additional to housing a personal BAT wallet within the software itself, also included are Bitcoin, Ethereum and Litecoin. All culminating towards a model which looks to revolutionise the way in which consumer-based content is monetized through the power of crypto currency.
Brave Rewards
Another significant main feature is the “Brave Rewards” system. Once this function is enabled, it allows users to literally “opt in” for viewing certain types of ads according to their specified criteria and earn basic attention token in real-time. These ads would be Brave approved, based on particular interests, as suggested according to their browsing behaviour. This essentially puts an end to aggressive online marketing strategies pushed onto users via less secured browsers.
In addition to this, “Brave Rewards” also allow for the support of content creators by way of tipping directly from any of the in-built browser wallets as well as a subscription-type monthly tipping option too. Or Brave can even automatically distribute contributions on the basis of how much time is spent on certain sites. All remuneration stems directly from relationships between the content creators and consumers themselves. There is absolutely no “middle man” intervention to speak of. Every facet of a user’s surfing experience is tailored, in fine detail, to their exact requirements.
All transactions made on the Brave browser are anonymous, as no users personal profile is ever made public. A nameless public LEDGER system facilitates this feature, bringing an unparalleled level of security with it. Because of this, over 10,000 publishers and content creators have already registered to receive “Brave Rewards”, thus establishing a users own independent and personalized business model.
Other Features and Things to Come
And perhaps best of all, Brave is completely free, considering the sheer amount of financial incentives it provides out-of-the-box. As with any other browser worth its salt, Brave comes with all the “mod cons” to be expected from any other premium-grade Internet browser on the market today. This includes a built-in password manager, autofill forms for search bars and URL’s, and bookmarking, to name but a few. The Brave desktop version even supports most Chrome extensions straight from the web store, ensuring a high level of cross-platform compatibility too.
The developers behind Brave have managed to create something truly revolutionary here. And the great news is that this is just the beginning as many more innovative features and browser elements are on their way. One of the main goals was always to make the Internet browsing experience less invasive as well as more empowering for the end users. At the beginning of 2019, Brave users surpassed 5.5 million in total and that number is growing by the thousands on a daily basis.
The world's most secure, crypto-enabled Internet browser is here and it’s name is Brave. Sign up today and see for yourself what all the fuss is about!
