Binance Names This TikTok Celebrity As Its Brand Ambassador

Binance, the world’s largest crypto exchange, has made TikTok star Khaby Lame their brand ambassador. Announcing the decision on Twitter, BINANCE believes that the partnership will allow them to foster diverse crypto education. 

Khaby Lame, a Senegalese-born Italy resident, recently became the most followed person on TikTok, gaining more than 142 million followers.

Binance Launches Khaby Lame NFT Collection

In the formal announcement, Binance also announced the launch of the Khaby Lame NFT collection. Binance also believes the partnership would help debunk crypto and Web3 myths while growing the Binance ecosystem.

This is not the first time that Binance has gone the route of celebrity endorsements. Recently, Binance partnered with Football superstar Cristiano Ronaldo on an exclusive multi-year NFT partnership. Binance also partnered with superstar musician The Weeknd for the first crypto-powered world tour. 

Meanwhile, Khaby has partnered with a lot of big names himself. Amazon, Netflix, Amazon Prime, and Dream 11 are some endorsement deals that Khaby has partnered with.