Cardano hodlers can now directly purchase from Amazon, Nike, Starbucks and many more!

Emurgo, the global blockchain solutions provider & founding entity of the Cardano protocol, announces today a strategic partnership with Bidali - a Canadian payment processor that offers next generation digital currency payment solutions.

The partnership enables ADA holders to directly purchase items from more than 1,200 major retail brands, such as Amazon, Nike, Starbucks, Airbnb, and many more via Bidali’s online gift card platform. The partnership is expected to enhance the liquidity of Cardano (ADA) as it’s introduced to a wider range of users across the world, which will also directly boost its mass adoption.