Above is what the current process is for digital ads to go from the marketer to the publisher. It's quite clear that the number of middlemen in this process is ludicrous. That's where Adshares comes in. They simplify this process by taking out those middlemen and operating on the blockchain in a decentralized manner.
Problems with current ad ecosystem:
1. Cost to users is too high - advertising on mobile devices can result in up to $23 of data charges per month to a phone user because of all of the network power required for all of the middlemen. (This also results in up to 21% less battery life)
2. Cost to advertisers and publishers is too high - 600 million devices globally have ad blocking software on them because of the problems with digital advertising which costs publishers and advertisers money. Adshares displays ads from decentralized adservers which make them harder to be blocked by ad blockers. This results in a healthier relationships between advertisers, publishers, and users as opposed to users simply refusing ads.
3. Not only do advertisers and publishers get adblocked, but they also have to pay around 50% fees to middlemen. Adshares removes these middlemen.
I believe that Adshares coupled with other increasingly decentralized ad players such as BRAVE and PRESEARCH will pave the new way forward for digital advertising.
Support this mission by being an Adshares publisher or advertiser, sign up here today!
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