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La Liga’s high-flying soccer team, Real Betis, announces its partnership with the leading fiat-crypto payment gateway, Alchemy Pay (ACH). The new partnership kicked off in style with a 2-1 home win for Real Betis against Real Mallorca on Sunday, February 20. During the game, Alchemy Pay’s sponsored displays surrounded the pitch. The official partnership will bring ongoing global brand exposure to Alchemy Pay during Betis’ home matches, including upcoming fixtures with Barcelona and Atletico Madrid. Alchemy Pay will also receive exclusive merchandise and player-created items.
With the side currently sitting in the third position in Spain’s top division, La Liga, Real Betis is on course for a coveted place alongside Europe’s finest in the Champions League. Alchemy Pay, which has huge support in Asia, will raise Betis’ profile and allow them to reach a new audience.
Established in Singapore in 2018, Alchemy Pay is known for its mainstream-friendly solutions that make crypto adoption easy for businesses and consumers. Alchemy Pay’s fiat-crypto payment network now boasts more than two million touchpoints with merchants in 70 countries. The network connects crypto and OTC exchanges with global remittance companies to enable online and offline merchants to accept crypto and fiat payments. This partnership with one of the world’s leading soccer teams is an indication of rapid expansion and Alchemy Pay’s ability to bring its brand and solutions to the mainstream.
Alchemy Pay CEO, John Tan, said of the partnership, “We are delighted to be supporting one of Europe’s top teams. Real Betis are having a fantastic season and we look forward to a synergistic relationship that builds supporters and brand awareness for ourselves and Real Betis across the world. The partnership may be new but we are already looking towards creative initiatives with them in the future.”
A spokesperson for Real Betis said, “Cryptocurrency and blockchain technology is the future and Real Betis is excited to explore possibilities for ourselves and our fans. Partnering with one of crypto’s top projects is an exciting opportunity to build relationships in the industry.”
Real Betis is having its best season in a long time. The team from Seville may be 11 points behind league leaders Real Madrid but securing a top-four place and a spot in the Champions League next season will be a proud achievement. On top of their successes in La Liga, Betis beat Rayo Vallecano in the first leg of Copa del Rey semi-finals, away from home, and are now favorites to reach the final of Spain’s top cup competition. Coached by Manuel Pellegrini, Betis currently have Arsenal’s Hector Bellerin on a season-long loan and enjoying the performances of rising stars Nabil Fekir and Juanmi.
About Alchemy Pay
Founded in Singapore in 2018, Alchemy Pay (ACH) is a payment solutions provider that seamlessly connects fiat and crypto economies for global consumers, merchants, developers, and institutions. It provides online and offline merchants with convenient acceptance of both fiat and crypto and makes crypto services accessible to mainstream users. Today, Alchemy Pay is supported in over 70 countries with over 300 payment channels and has touchpoints with more than 2 million merchants through partnerships with industry leaders such as Binance, Shopify, NIUM, and QFPay. Alchemy Pay’s token ACH runs on the Ethereum blockchain.
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About Real Betis
Real Betis Balompie, known as Real Betis, is a Spanish professional football club based in Seville, Andalusia. Founded in 1907, it plays in La Liga and the European Champions League. Its home venue is the Estadio Benito Villamarin. It is situated in the south of Seville and has a 60,720-seat capacity.
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