Is this another sign of bitcoin hitting the mainstream? GBTC spending on ads

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If you are are a fan of bitcoin and also invest in stocks, then you likely have heard of GBTC (Grayscale Bitcoin Trust). We have noticed recently they have been spending advertising money to buy commercial spots on CNBC. These ads can cost around $100,000 per 30 second ad spot, so they are not cheap.

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Below is the commercial we found on youtube, it promotes bitcoin as an alternative to gold investments.

For people who don’t want to actually want to own bitcoin but would love to get involved in owning bitcoin indirectly, GTBC is likely your best bet. For every share of GBTC you own, you would essentially be investing in 0.00097710 of a bitcoin as the underlying asset (as of August 8th, 2020).

GBTC is an OTC “ETF” (you can argue the technicality). GBTC is not traded on an exchange, so you would need a brokerage that trades OTC stocks. It trades at a hefty premium to the actual bitcoin price, which is anywhere between 30% to as high as 100% premium, depending on the volatility of bitcoin price.

GBTC’s bitcoins are stored in an offline (aka cold storage) with Coinbase as its custodian.

Media & Entertainment, News

Regulation and Society adoption

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