Everything about Ternio and Blockcard

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Let us kick start this discussion with a simple question. What are three elements that complete the triangle of the digital advertising system? If you are a newbie who has no clue about the answer to this question, let us answer it for you. Users, publishers & advertisers, are what the digital ecosystem of advertising is comprised of. And if the issues faced by these entities are not resolved promptly, it can seriously undermine the overall transaction efficiency. Some of the key issues that are faced by the elements of this troika include lack of transparency, domain fraud, and bot traffic. Keeping these issues in mind, the need for a platform that counters these issues efficiently is greater than ever. 

Enter Ternio

A digital advertising platform that is based on blockchain technology, Ternio practically solves all the problems which we talked about in the introductory lines of this discussion. Ternio has very simple goals, with no complications whatsoever. It aims to make its platform easy to verify users & thwart any potential advertising fraud. Paying publishers is also included in this mission statement. By achieving these goals, Ternio makes digital advertising a trustworthy business for all parties involved in it. It is interesting to note that the name Ternio means a series of three. This, of course, is a subtle hint towards the three key elements of the digital advertising ecosystem. 

Working methodology 

The brilliant solutions that Ternio offers to solve the woes of the digital ad world compel us to talk briefly about the working methodology of this platform. Well, to do its mojo, Ternio bases its activities on a blockchain platform Lexicon. Some of you might already be familiar with this name if you already are familiar with the concept of LEDGER systems. Lexicon’s role in the current scenario is to make sure contact is established between the troika of digital advertising. It is Ternio nodes on which the blockchain is reliant completely when it comes down to transaction processing. The verified contacts can be held for 24 hours max. If you are wondering how the communication between publishers, advertisers, and Ternio is maintained, it is courtesy of the communication layer, the final step. 

Ternio Tokens 

The token that is used on Ternio is commonly dubbed as the TERN token. TERN is based on Stellar & Ethereum blockchain. The biggest plus that Ternio knew it would get with Stellar was the super quick nature of transactions. The average time for a Stellar based settlement is less than five seconds. Publishers get free TERN tokens via transactions that involve selling traffic to advertisers, the exchange value is set with TERNs as a reference medium. The best part about TERN tokens is that users can pretty much do anything with these tokens. These tokens can be cashed out, exchanged for another currency, or can even be used for purchasing goods. Exactly like any other cryptocurrency! It is important to make it clear here that TERN can be exchanged P2P with any wallet supporting Stellar/Ethereum assets.

Talking benefits

Now, let us put everything into a broader perspective, and try to understand how everyone benefits from Ternio. Well, talking about publishers first, they can easily hook up with advertisers via the Ternio advertising exchange. Not only that, Ternio frees them from the obligation of paying banking fees for collecting payments. And the fact that they are getting guaranteed payments for each transaction is a right little cherry on the top. Enough with the publishers, what about the benefits for advertisers? Well, for one, any discrepancies that might threaten the transparency are eliminated effectively. Any domain frauds (which we mentioned at the beginning of this discussion) or user frauds are taken care of as well. This ability to thwart fraud is mainly thanks to the fraud prevention mechanism which Ternio comes with.  

A bit about the Ternio block card 

Plenty of cool features are associated with the Ternio block card, which is why we decided to talk about it briefly in this section. The idea behind the Ternio block card was obviously to make payments to publishers a fuss-free affair. This is made possible courtesy of the fact that it is a VISA card that allows direct access to funds to publishers. 

Conclusion

That would be all from this discussion. Ternio is not the only blockchain-based platform that addresses the core issues faced by the advertising world. Hence, if it is to maintain its repute, it will need to iron the wrinkles like lack of asset backing that threaten to tarnish its repute. With that word of advice, we bid you farewell from this discussion. 

 

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