Itube Online will be the new point of reference for the video market and will be fully developed using the technologies that the blockchain has available. Using the blockchain affords Itube Online with the means to be decentralized and be more community – based compared to its competitors. Currently viewing a music video is via YouTube, listening and streaming is via Spotify, marketing is on iTunes or Beatport and advertising is on social media. Itube Online aims to solve this problem once and for all.