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Chicago, IL (May 7, 2024) – The debut of Cupcake today introduces an innovative approach to engaging with cryptocurrency. This social rewards platform, developed by B+J Studios under the guidance of Jordan Prince and Bartosz Lipinski, leverages Solana’s blockchain to offer a novel way to participate in crypto through social games and interactions.
At its heart, Cupcake simplifies engagement: users participate in various mini-games, akin to social media challenges, which range from “would you rather” scenarios to “caption this” contests, all themed around cryptocurrency’s most iconic memes and events. These activities are designed not only for fun but also to foster a sense of community and ongoing interaction, with new content and competitions introduced weekly.
This platform fills a significant gap in the crypto world, providing a user-friendly space that contrasts sharply with the often exclusive and complex trading environments. Cupcake mirrors the social excitement found in viral apps like Wordle or Candy Crush, but with a focus on cryptocurrency.
Chris Liquin, CEO of Cupcake, emphasizes the platform’s role in broader crypto adoption: “Our goal is to demystify the complex systems of crypto through something as universal as games, which naturally bring people together through competition, creativity, and personal expression. Think of Cupcake as your inviting gateway into Solana, enhancing both new and seasoned users’ engagement.”
Players on Cupcake can earn “Proof of Cake,” which includes unique digital art pieces, and “Universal Baking Income” (UBI), which serves as the platform’s reward points. These elements can be traded for real-world items such as merchandise, cash prizes, or exclusive digital content, all tracked within the app’s ‘Bakeshop.’
Liquin further notes, “Cupcake stands at the intersection of culture and technology, initiating what we call CultureFi, a movement to valorize cultural involvement within the crypto space. This shift toward active user engagement counters the passive content consumption that dominates many digital platforms today.”
Originally launched in 2022 as a promotional tool at major events like Lollapalooza, Cupcake has evolved into a comprehensive mobile-first application. This transition was supported by partnerships with prominent brands and crypto entities, cementing its role within the Solana ecosystem.
Jordan Prince, CEO of B+J Studios, shares his enthusiasm: “The resurgence in interest around Cupcake’s brand, especially in recent months, confirms our belief in its potential. We’re seeing a strong, community-driven response that underscores our vision for Cupcake as a leading player in the crypto market.”
Getting started with Cupcake is straightforward, thanks to a collaboration with TipLink, which simplifies the process of creating a crypto wallet and transferring digital assets.
To experience the blend of crypto learning and social gaming, visit Cupcake.com.
About Cupcake Cupcake introduces a pioneering social rewards app on the Solana blockchain, designed to bridge the gap between crypto enthusiasts and novices. By merging gamification with real-world incentives, Cupcake makes the digital currency sphere more accessible and enjoyable for everyone.
